2+ year ongoing partnership activating social media, original creative direction, and custom live events

Sierra Nevada Brewing Company has built a strong demographic of outdoor beer enthusiasts, yet narrowly defined in one vertical. Wrenegade helped the brand expand their reach into overlapping communities in the arts and culture sphere. Abby Wren, being an avid participant in outdoor recreation and conservation AND intimately connected to art and pop culture, made a powerful addition to the Sierra Nevada marketing initiatives by creating original art inspired by the iconic beer can designs.

In addition to live activations, and painting faces at key music festivals around the nation, the partnership embodies true cross-demographic collaboration and creative production integration.