Columbia Sports

case study:

Creative storytelling to elevate Columbia’s product messaging and communicate the "gold standard" of warmth with winter jackets.

In an effort to promote Columbia’s Omni-HeatTM Infinity cold-weather jackets, Wrenegade helped developed a campaign series inspired by the innovative gold material in the Omni-HeatTM family of cold-weather fabrics. The campaign called GOLD BEATS COLD used social videos, OOH advertising, and an original series with Matador Network titled: The Gold vs Cold Challenge.

  • The Telly Awards

    Gold Winner Branded Content at the 43rd Annual Awards

  • Internet Advertising Competition

    Best Retail Online Video

  • AVA Digital Awards

    Platinum Winner