California Almonds

Sterling-Rice Group came to Wrenegade with the task of bringing awareness to The Almond Board of California through a custom in-person experience and social amplification.

Wrenegade developed a social campaign aimed at generating online and real time conversations through the creation of a live music pop up with improv looping musician, Gus Glasser. Wrenegade worked with Gus to design a pop up to produce almond-themed songs using sounds from the audience while capturing moments for social distribution. These content shorts helped sell almonds to a greater community through the use of dynamic storytelling in a modern context.